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Beth Potter

Beth Potter

Beth Potter is an accomplished leader in the tourism industry with more than 35 years of diversified provincial and national association experience. As a testament to her leadership in the industry, Beth was recently named one of the Top 50 Women in Travel by the Global Business Travel Association.

President & CEO
Tourism Industry Association of Canada

 

Message from the President & CEO

Message from the President & CEO

Message from the President & CEO - June 12, 2024 posted on June 12, 2024
Welcome, Victoria Clarke!  At the May 29 Annual General Meeting, we welcomed Victoria Clarke of Tourism Mississauga to our Board of Directors. Victoria Clarke brings a wealth of hands-on Destination...
Message from the President & CEO – May 22, 2024 posted on May 22, 2024
Celebrating the Success of RVC 2024 I am thrilled to share the incredible success of Rendez-vous Canada 2024, held in Edmonton Alberta from May 14 to 17! Rendez-vous Canada (RVC) is the premier international...
Message from the President & CEO – April 11, 2024 posted on April 11, 2024
National Tourism Week starts this coming Monday! It's the perfect time to shine a spotlight on the incredible beauty and diversity of tourism in our local Canadian communities. This year, we’re inviting...
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