Beth Potter is an accomplished leader in the tourism industry with more than 35 years of diversified provincial and national association experience. As a testament to her leadership in the industry, Beth was recently named one of the Top 50 Women in Travel by the Global Business Travel Association.
President & CEO
Tourism Industry Association of Canada
Message from the President & CEO
Message from the President & CEO – February 15, 2024
posted on February 15, 2024
As we kick off the 14th annual National Tourism Week, running from April 15th to 19th, 2024, I am excited to underscore the critical role tourism plays in our nation's prosperity and cultural vibrancy....
Message from the President & CEO – January 12, 2024
posted on January 10, 2024
In the heart of the Canadian wilderness, where Mount Thor stands tall, and the vibrant cityscape of Toronto buzzes with energy, a story unfolds. This story is not only one of recovery but also of a nation...
Message from the President & CEO – December 8, 2023
posted on December 8, 2023
Looking back at the month of November, it was incredible to see nearly 500 of you gather in Ottawa for the 2023 Tourism Congress and Canadian Tourism Awards. It was a great show of unity, exchanging of...