Beth Potter
Beth Potter is an accomplished leader in the tourism industry with more than 35 years of diversified provincial and national association experience. As a testament to her leadership in the industry, Beth was recently named one of the Top 50 Women in Travel by the Global Business Travel Association.
President & CEO
Tourism Industry Association of Canada
Message from the President & CEO
Message from the President & CEO - December 18, 2024
posted on December 18, 2024
Dear Members,
Being together in Vancouver for the 2024 Tourism Congress filled me with renewed energy and optimism for our industry. Under the banner of "Canada: Powered by Tourism," I watched...
Message from the President & CEO - November 14, 2024
posted on November 14, 2024
Dear Tourism Community,
With December quickly approaching, we are just weeks away from the 2024 Tourism Congress, and I want to personally encourage you to join us by securing your spot today. This...
Message from the President & CEO - Oct. 23, 2024
posted on October 23, 2024
Dear Members,
As the vibrant colours of fall spread across Canada, we reflect on a season of action, growth, and advocacy for the tourism industry. Our commitment to building a stronger, more resilient...
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