Beth Potter
Beth Potter is an accomplished leader in the tourism industry with more than 35 years of diversified provincial and national association experience. As a testament to her leadership in the industry, Beth was recently named one of the Top 50 Women in Travel by the Global Business Travel Association.
President & CEO
Tourism Industry Association of Canada
Message from the President & CEO
Message from the President & CEO - August 14, 2024
posted on August 14, 2024
As we move through August, I want to reflect on the challenges and resilience of our industry and discuss the important advocacy work TIAC will engage in this fall.
-- Strength in the Face of Adversity ...
Message from the President & CEO - July 9, 2024
posted on July 9, 2024
While many Canadians think of June as a time to escape the office and the grind of the day-to-day, we at TIAC (and, I’m sure, many of you!) were buckling down to focus on a busy tourist season!
June’s...
Message from the President & CEO - June 12, 2024
posted on June 12, 2024
Welcome, Victoria Clarke!
At the May 29 Annual General Meeting, we welcomed Victoria Clarke of Tourism Mississauga to our Board of Directors. Victoria Clarke brings a wealth of hands-on Destination...
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