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Beth Potter

Beth Potter

Beth Potter is an accomplished leader in the tourism industry with more than 35 years of diversified provincial and national association experience. As a testament to her leadership in the industry, Beth was recently named one of the Top 50 Women in Travel by the Global Business Travel Association.

President & CEO
Tourism Industry Association of Canada

 

Message from the President & CEO

Message from the President & CEO

Message from the President & CEO – September 6, 2023 posted on September 6, 2023
The Tourism Industry Association of Canada (TIAC) is monitoring the distressing situation stemming from the wildfires that have swept through the Northwest Territories and British Columbia. Our collective...
Message from the President & CEO – August 9, 2023 posted on August 9, 2023
-- Congratulations to the new Minister of Tourism -- I’d like to begin by congratulating Minister Martinez Ferrada on her appointment as the new Minister of Tourism. The importance of tourism to Canada’s...
Message from the President & CEO – July 5, 2023 posted on July 5, 2023
We recently received the results of a survey we commissioned with support from the Provincial and Territorial Tourism Industry Association (PTTIA). The focus of this survey was to gauge the outstanding...
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