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Tourism Congress 2026

Lobster Tank

Business Investment Pitch Showcase

What do you call a business investment showcase in New Brunswick? Lobster Tank—and it’s happening this November at Tourism Congress 2026. The Tourism Industry Association of Canada is looking for people with tourism business ideas to participate! 

Apply Now

 

Pitch live to a panel of investment and tourism experts, including Stuart MacDonald, founder of Expedia.ca, and Clark Hoskin of Deloitte Canada. These judges will evaluate your pitch on the spot, giving you and the audience valuable insights into what real-world investors are looking for.  

This is your no-risk chance to present, learn from the pros, and master how to turn your concept into future capital!

It’s now easier and more rewarding to take part: 

  • Whether you have just a concept or a full business plan, anyone with a pitch can apply. It can be for a past, present, or future business, an expansion, a new product­—you name it. 
  • You have one more month to apply. Submit your pitch application by October 16
  • All you need to apply is a pitch deck, a sample video, and a one-page summary.
  • Selected participants will receive complimentary registration for the 2026 Tourism Congress in Fredericton. That’s where you’ll pitch live on November 18.
  • Plus, the winner will receive free registration to Tourism Congress 2027! That’s a possible $3,850 savings!  

Application deadline: October 16, 2026, at 11:59 p.m. ET.

Required Submission Materials

  • One-page executive summary
  • Ten-slide investor pitch deck, including:
    1. Company Overview
    2. The Problem
    3. Your Solution
    4. Market Opportunity
    5. Business Model
    6. Traction & Validation
    7. Investment Ask
    8. Tourism & Economic Impact
    9. Leadership Team
    10. Vision & Closing
  • One- to two-minute sample pitch video
  • Executive headshot
  • Company logo
  • One to five high-resolution images showcasing your business or pitch

Open the Application Form

Selection Process

Eligible applications will be measured against the scoring matrix below and scored out of 100 points, while considering regional, sectoral, and business diversity.

Finalist notification: Selected participants will be notified in October 2026.

CriterionWeightConsiderations
Business Market Potential 30 Clear value proposition and growth opportunity with market potential, including demand, scalability and competitiveness
Financial Viability & Investment Proposition 25 Business model and sustainability; use of funds and expected return
Tourism Impact 25 Jobs, visitation and community benefit
Presentation Potential (Video Submission) 20 An interesting and engaging presentation or pitch, with the ability to communicate effectively and entertain the audience
Total 100  

Meet the Lobster Judges

Dive into the tank to tap into the business expertise of our Lobster judges.

Clark Hoskin

Clark Hoskin

Senior Manager, Tourism & Destination Development
Deloitte Canada

Session

Lobster Tank: Business Investment Pitch Showcase

View bio

Clark Hoskin is a Senior Manager with Deloitte and a destination development and tourism specialist with more than 30 years of experience. He has led tourism, economic development, investment attraction, and placemaking initiatives across Canada and the Caribbean. Clark works collaboratively with governments, industry leaders, and businesses to create forward-looking strategies that strengthen communities for residents and visitors. His recent contributions include work for Tourism Nova Scotia and Destination Canada, as well as projects for economic development offices and destination managers across the country. He also helps his wife operate their farm market in rural Norfolk County, Ontario.

Stuart MacDonald

Stuart MacDonald

Founder, Expedia.ca
Principal, Stuart MacDonald Consulting

Session

Lobster Tank: Business Investment Pitch Showcase

View bio

Stuart is an independent business advisor and investor, with a focus on technology-enabled businesses worldwide. His Clients and Investee companies range from digital start-ups in many segments to many of the world’s leading players in the travel and loyalty space, primarily at the Senior Executive and Board level. Stuart co-founded and operated “the mesh conference” for nine years prior to selling the company. Focused on how the Internet was changing how we live and work, Stuart produced the marketing content stream, conducted keynote interviews and moderated panels.

Prior to this, Stuart was Founder of Expedia.ca, starting in his home and growing that business into both the most successful online travel company in Canada and the most successful local Expedia unit in the world and one of Canada’s largest and most profitable online ventures. Stuart went on to serve as SVP Packages and Chief Marketing Officer of Expedia.com, based in Seattle, WA. In that role, Stuart was responsible for marketing strategy and execution for the Expedia.com brand, one of the leading brands in the world.

He maintained responsibility for maximizing brand equity and business success through directing efficient and effective deployment of the company’s US$300 million marketing budget, to deliver a planned US$10 billion in annual gross bookings. Stuart was also responsible for Expedia.com’s dynamic packaged travel business, which was the fastest growing and most profitable area of the company’s activities, representing about 30% of overall revenue.

Prior to starting Expedia.ca, Stuart’s background included a number of key sales and marketing roles in the leisure and corporate travel industry, both on - and off-line. Stuart led the on-line initiative for Signature Vacations, at the time Canada’s leading national Tour Operator, with overall project responsibilities in areas of new site development, as well as marketing, sales and partner relations. While at Signature, he also held various senior management positions in both Sales and Marketing. Stuart has also worked in several senior sales roles with the Rider-BTI Travel Group (now HRG), one of Canada’s leading corporate travel management companies. Additional and international experience includes various roles in other industry areas, including chemicals with Monsanto and international trade finance with De Lage Landen in Holland and the UK.

FAQ

How detailed does my pitch need to be?

Pitches can range from an idea you’re tossing around to a fully developed business plan. If you don’t have all the kinks ironed out or aren’t sure if your idea is viable, don’t worry! That’s what this session is for: to get feedback and strengthen your concept.

Your idea could be expanding your current business, introducing a new product line, or starting something from scratch.

Do I need to be a member to submit a pitch?

No, TIAC membership is no longer required to submit a pitch.

What do I need to provide in the application form?

To submit your pitch, please provide a one-page executive summary, a pitch deck/presentation, one- to two-minute sample pitch video, along with your headshot and company logo.

Why should I pitch?

The selected participants will receive complimentary registration to this year’s Tourism Congress! Not only will you get expert feedback on your idea – you get to attend Canada’s national tourism assembly at no charge.

What’s the prize?

The winning pitch will receive one complimentary registration to Tourism Congress 2027.

When will I know if my pitch was selected to present?

A TIAC team member will notify you by the end of October if you are selected and support you with next steps, including arranging complimentary registration for Tourism Congress 2026.

Ready to Enter the Tank?

Put your idea in front of seasoned experts and tourism decision-makers at the 2026 Tourism Congress.

Submit Your Application

For questions, please contact congress@tiac-aitc.ca