READI™ Program
Benefits and pricing
Stand out, strengthen what you do best, and show customers you’re READI for business.
Designed as the new national standard for Canadian tourism businesses and destination organizations, READI™ recognizes your competitive edge and commitment to excellence.
The program gives you access to a free online assessment and diverse training resources to help you work toward designation, no matter your level. Once designated, you can promote your achievement by adding the READI™ Stamp to your brand and gain visibility on TIAC’s national READI™ Directory.
The cost of the READI™ Stamp is included in the TIAC membership benefits package upon successful completion of the assessment. Not a member? No problem. READI™ is available to tourism operators and destination organizations across Canada.
The business benefits of being READI™
Build credibility with the READI™ Stamp
Show customers, partners, and buyers that your organization has achieved a nationally recognized tourism designation. Once designated, you can use the READI™ Stamp in your marketing materials to highlight your strengths and distinguish your organization.
Showcase your specialties
Each READI™ competency focuses on an area that contributes to a strong, competitive tourism industry. Pursue one designation or build recognition across multiple competencies as your organization grows. Explore the READI™ programs.
Elevate your expertise
Take the free online assessment across the competencies to find out what you’re READI™ for and what to work toward. TIAC partners with industry leaders to offer self-guided, online, or in-person training to improve your practices and grow your business.
Expand your reach on the READI™ National Directory
READI™ Designated businesses are listed on TIAC’s READI™ National Directory, putting you on the map as a respected Canadian organization for potential customers, investors, buyers, or partners to discover.
Raise your reputation with earned promotion
READI™ designated TIAC members may be featured in TIAC’s marketing, events, and advocacy communications, building your brand profile among an audience of thousands engaged tourism players.
Be an industry leader
READI™ designated TIAC members have opportunities to contribute their knowledge and experience at TIAC’s leading national events and initiatives. Help shape the future of tourism in Canada.
READI™ Program pricing
| Benefit | Non-members $200 annual fee | TIAC members Included with TIAC membership |
|---|---|---|
| READI™ Stamp | ✓ | ✓ |
| National READI™ Directory | Basic listing | Prioritized at the top of the directory, with additional information |
| Marketing | Indirect marketing from broader READI™ promotion | Opportunity for explicit marketing, such as being featured as a case study in READI™ marketing campaigns |
| Eligible to apply to participate in TIAC programming (ex. Tourism Congress) when applicable |
— | ✓ |