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Program Outline

Wednesday, November 18, 2026

TimeLocationSessionDetailsSpeaker
7:00 AM – 8:00 PM Conference Office Registration    
7:30 AM – 8:30 AM Pointe Sainte-Anne Atrium Congress Marketplace - Coffee & Connect    
8:30 AM – 8:40 AM Pointe Sainte-Anne AB Welcome Remarks    
8:40 AM – 9:00 AM Pointe Sainte-Anne AB TIAC Report    
9:00 AM – 10:00 AM Pointe Sainte-Anne AB The Cost of Perception: What’s Really Limiting Access to Tourism Careers? Is tourism facing a labour shortage or a perception problem? This keynote challenges how we position careers and what it will take to attract and retain talent. (To Be Announced)
10:00 AM – 10:30 AM Pointe Sainte-Anne Atrium Networking Break & Congress Marketplace    
10:30 AM – 11:30 AM Pointe Sainte-Anne AB Designation or Distraction? Do We Need a Professional Standard for Tourism? Would a professional designation elevate tourism or create new barriers? A debate on standards, access, and the future of the workforce.  
10:30 AM – 11:30 AM Barkers Point A & B Fixing Tourism’s Workforce: What Would You Do? No panels. No easy answers. This hands-on session puts tourism leaders to the test, working through real workforce challenges and the tough choices required to move from insight to action.  
11:30 AM – 12:00 PM Pointe Sainte-Anne Atrium Networking Break & Congress Marketplace    
12:00 PM – 1:00 PM Pointe Sainte-Anne AB Air Canada Future Leaders Luncheon    
1:00 PM – 1:30 PM Pointe Sainte-Anne Atrium Networking Break & Congress Marketplace    
1:30 PM – 2:30 PM Pointe Sainte-Anne AB Lobster Tank: Where Investment Decisions Are Made Who gets funded—and why? A live look at how tourism investment decisions are made.  
2:30 PM – 3:00 PM Pointe Sainte-Anne Atrium Networking Break & Congress Marketplace    
3:00 PM – 4:00 PM Pointe Sainte-Anne AB The Infrastructure Funding Gap Tourism can’t grow without infrastructure. So why isn’t it funded? A look at the gap—and how to close it.  
3:00 PM – 4:00 PM Barkers Point A & B Inside the Decision: What It Takes to Win Major Events What does it take to win major events? A look inside the decisions that shape host destinations.  
6:00 PM – 6:30 PM Barkers Point A & B Awards Finalists Private Reception    
6:30 PM – 7:30 PM Barkers Point A & B Tourism Awards Reception    
7:30 PM – 10:00 PM Pointe Sainte-Anne AB Canadian Tourism Awards    

Thursday, November 19, 2026

TimeLocationSessionDetailsSpeaker
8:00 AM – 3:00 PM Conference Office Registration    
8:00 AM – 9:00 PM Pointe Sainte-Anne Atrium Congress Marketplace - Coffee & Connect    
9:00 AM – 10:00 AM Pointe Sainte-Anne AB The Access Gap: What’s Standing Between Demand and Arrival? Demand exists—access doesn’t always follow. What’s standing in the way?  
10:00 AM – 10:30 AM Pointe Sainte-Anne Atrium Networking Break & Congress Marketplace    
10:30 AM – 11:30 AM Pointe Sainte-Anne AB Access at the Border – When Policy Opens and Closes Markets When policy shifts, markets follow. How border decisions shape access to Canada.  
10:30 AM – 11:30 AM Barkers Point A & B The Last Mile Problem: Where Tourism Demand Breaks Down Visitors arrive—but can they get there? Where the last mile breaks down.  
11:30 AM – 12:00 PM Pointe Sainte-Anne Atrium Networking Break & Congress Marketplace    
12:00 PM – 1:00 PM Pointe Sainte-Anne AB Luncheon (sponsored by WestJet)    
1:30 PM – 2:00 PM Pointe Sainte-Anne Atrium Networking Break & Congress Marketplace    
2:00 PM – 3:00 PM Pointe Sainte-Anne AB Plenary & Closing Session