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TIAC Tourism Congress Program


Monday, November 27, 2017

14:00 - 17:00



Sectoral meetings including the Provincial & Territorial Tourism Industry Association (private meetings)


Tuesday, November 28, 2017

08:00 - 17:00


08:30 - 09:30

TIAC Annual General Meeting

(Open to TIAC Members only)

09:30 - 10:00

Sponsored Networking Break

10:00 – 11:00

Destination Canada - Public Meeting
Annual public report

Destination Canada provides an overview of the organization’s performance in its international markets, campaign updates and key strategic initiatives including new partnerships

(Open to General Public)

David Goldstein, President & CEO, Destination Canada
Ben Cowan-Dewar, Chair of the Board of Directors, Destination Canada

11:00 - 11:30

Sponsored Networking Break

11:30 - 12:00

Tourism Congress Official Opening Ceremony, presented by Air Canada
Where the Tourism industry meets

Welcoming delegates to the annual Tourism event of choice, TIAC unveils a program filled with interactive sessions, debates and inspiring speakers certain to spark the actions and connections that will move businesses ahead.

Charlotte Bell, President & CEO, TIAC

12:00 - 12:30

Leadership Report - Harnessing Canada’s Competitive Edge
Leading Tourism from momentum to ongoing success

In today’s world of increased global competition, technological and political shifts, industry is defining the issues, challenges and strategies shaping the future of Tourism, bringing unprecedented opportunities for the people and the places that make up Canada.

Charlotte Bell, President & CEO, TIAC
Brad Hutchings, CPA, CA, MBA, Partner, Global Lottery & Canadian Gaming Leader; Strategy, Performance Improvement & Transformation Specialist, Deloitte
Jonathan Weiner, Director of Merchant Sales, Visa Canada

12:30 - 14:00

Canadian Tourism Hall of Fame Luncheon, presented by Air Canada
Awards and remarks

Tourism celebrates the legacy of exemplary leaders whose work has been a catalyst for Industry development and serves as an inspiration to those leading and entering the field.

Kevin Howlett, Senior Vice President Regional Markets & Government Relations, Air Canada

Christena Keon Sirsly
Judith Cabrita

14:00 - 15:00

Session One: Taking Care of Business
Connecting policy & best practices

Ted-Talk style panel with leading Tourism executives on labour, sustainability, visas and more. See what happens when the take on policy leaps from navel gazing into action.

Laura Pallotta, VP of Sales and Marketing for Canada, Marriott Hotels of Canada
Vito Curalli, CHA Executive Director of Sales, Canada, Latin America & International Sales, Hilton Worldwide
Johanne Bélanger, President & CEO, Tourism Toronto
Keith Henry, President & CEO, Indigenous Tourism Association of Canada (Moderator)

15:00 - 15:30

Sponsored Networking Break

15:30 – 17:00 

Session Two: Tackling the Gender Gap
Empowering female and diverse talent

Quick fire Q&As highlighting organizational cultures whose performance and future leadership is being boosted by diversity and inclusion programs.

Roz Winegrad, AVP, Owner and Franchise Services, Marriott Hotels of Canada
Dawnn Repp, Executive Vice President, Chief Legal & Administration Officer at Freeman
Normand St-Gelais, Director Diversity and Inclusion for Canada, Sodexo Canada Ltd
Laura Mandala, Founder, Women in Travel and Tourism International, Managing Director, Mandala Research
Johanne Bélanger, President & CEO, Tourism Toronto (Moderator)

17:30 - 19:30 

Chair's Opening Reception

(Open to all delegates )



Wednesday, November 29, 2017

08:00 - 17:00


08:30 - 09:45

The New Rules of Innovation & Collaboration for Travel Destinations - Keynote and Sponsored Breakfast, presented by Parks Canada
Capitalizing on integrated partnerships

Get the trends, the lessons and the global perspective from industries and communities implementing a more strategic level of collaboration and innovation among public and private sectors.

Greg Oates, Executive Editor, Skift Brand Strategy Group

10:00 – 11:00

Session Three: Smart moves, presented by V2V Vacations
Transport’s gateway to competitiveness

Leading Tourism executives take on the future of transport debating 1-on-1 the actions and the political will needed to bring Canada back to the top ten international destinations.  

Bambina Marcello, Director, Business Development - Global Sales, Air Canada
Nikki Hellyer, Senior Director of Global Marketing, Rocky Mountaineer
David McKenna, President, Pursuit/Banff Jasper Collection
George Petsikas, Senior Director, Government and Industry Affairs, Air Transat
Charlotte Bell, President & CEO, TIAC (moderator)

11:00 – 11:30 

Sponsored Networking Break

11:30 - 11:50

Session Four: New kids on the block - Solutions from the gig economy
Accessing talent from innovative disruptors

Can’t find employees? Can’t work at full capacity? Meet the star players who turned lemons into lemonade by embracing alternatives from the sharing economy.

Muneeb Mushtaq, Co-founder, CEO, Askfortask
Eropa Stein, Founder, CEO, Hyrestaff.com

11:50 - 12:30

Session Five: Seize the moment - Opportunities for your business today
Bottom line boosting partnerships

If you are not partnering with these organizations you are leaving money on the table! Connect with the experts trailblazing Canada’s niche market development.

Roukya Abdi Aden, Manager, National Consultations on Economic Development and Employability, RDEE Canada
Keith Henry, President & CEO, Indigenous Tourism Association of Canada
Rebecca Mackenzie, President & CEO, Culinary Tourism Alliance
Darrell Schuurman, CEO, Canadian Gay & Lesbian Chamber of Commerce
Greg Klassen, Principal, Twenty31 Consulting (Moderator)

12:30 - 14:00

When they go low, we go high - Sponsored Luncheon, presented by Marriott
International lens on Canada’s potential

What will it take for Canada to go from the world’s Miss Congeniality to securing the crown as a top international destination? Insights from an authority in Tourism.

Helen Marano, Senior VP Government & Industry Affairs, World Travel and Tourism Council

14:00 -15:00

Session Six: Delivering breakthrough initiatives and campaigns
2017 is shaping up to be our strongest year ever in international visitation to Canada

Learn how Destination Canada, and partners, have delivered breakthrough initiatives and campaigns throughout the year to drive global market share to Canada. You will also hear more about how we’re evolving Canada’s tourism brand and exciting plans for the Canada China Year of Tourism 2018, Connecting America, Business Events Canada and more.

Jon Mamela, Chief Marketing Officer, Destination Canada

15:00 - 15:30

Sponsored Networking Break

15:30 - 16:15

Session Seven: Dancing with the Dragon - 2018
Canada-China year of Tourism

Taking Canada from China Ready to China Ambitious; leading experts outline the programs that will help your business embrace the market that is redefining global travel.

Stewart Beck, President and CEO, Asia Pacific Foundation of Canada
Jennifer Drew, Director of Market Management, Canada, The Expedia Group

18:30 - 19:00

Sponsored Reception for the Canadian Tourism Awards

19:00 - 21:00 

The Canadian Tourism Awards, presented by the Toronto Star



Thank you to our Sponsors

Diamond Sponsors


Platinum Sponsors


Gold Sponsors


Silver Sponsors


Bronze Sponsors