| |
English | Français

2019 Tourism Congress Program

Driving the Visitor Economy - Together


Monday, November 18, 2019

14:00 - 17:00



(Sectoral meetings and private meetings)


Tuesday, November 19, 2019

07:30 - 17:00

Tourism Congress Marketplace

07:30 - 17:00


08:00 - 09:30

TIAC Annual General Meeting & Breakfast
(Open to TIAC Members only)

AGM will commence promptly at 8:30 am

09:30 - 10:00 Discover Global Network Lounge
10:00 – 10:10

Tourism Congress Official Opening  |  Canada’s leading tourism conference

Post-federal election, TIAC unveils a line-up of speakers and sessions delving into the national issues and global context which will help shape a positive future for the travel economy.


  • Michael Crockatt, President, Ottawa Tourism
  • David McKenna, President & CEO, Banff Jasper Collection by Pursuit
10:10 - 10:30

Power of the Past – Force of the Future  |  TIAC’s Leadership Report

TIAC presents a political landscape and economic cycle agnostic strategy to drive Canada’s Travel Economy to the pole position of global competitiveness.

Speaker: Charlotte Bell, President & CEO, Tourism Industry Association of Canada 
10:30- 11:30 

Federal Election Debrief  |  What it means for tourism 

Join Canada’s top political pundits, as they walk us through the opportunities and challenges facing tourism in Ottawa’s current political landscape.

Special Guest Moderator: Steve Paikin, Host, The Agenda with Steve Paikin


  • Brittany Andrew-Amofah, Senior Policy and Research, Broadbent Institute 
  • Christine McMillan, Partner, Crestview Strategies
  • Elizabeth Roscoe, Senior Vice President, Hill+Knowlton Strategies
11:30 - 12:00  Discover Global Network Lounge
12:00 – 13:30 

Canadian Tourism Hall of Fame Luncheon, presented by Air Canada

Industry recognizes the legacy of exemplary tourism executives whose work catalyzed sector development and inspires current and emerging leaders

Moderator: Charlotte Bell, President & CEO, TIAC

13:45 – 15:00 

A New North Star  |  Canadian competitiveness in an intangible’s economy, sponsored by Metro Toronto Convention Centre

Raising a non-partisan red flag on knowledge-based economics, the do’s and don’ts to keep Canada competitive in a technology and data driven world. 

Moderator: Minto Schneider, CEO, Waterloo Regional Tourism Marketing Corporation


  • Robert Asselin, Senior Global Director, Public Policy at BlackBerry. Senior Fellow at the Munk School of Global Affairs and Public Policy at the University of Toronto and Fellow at the Public Policy Forum 
15:00 - 15:30  Discover Global Network Lounge 
15:30 – 16:30

Data: Marketing’s New Gold

Turning data into information and information into insights is at the heart of successful marketing. Influencing travellers through data driven marketing programs and a renewed approach to optimize research resources

Moderator: Mandy Farmer, CEO, Accent Inns


  • Chantz Strong, Executive Director of Consumer and Market Intelligence, Destination Canada
  • Gloria Loree, Vice President Global Marketing, Destination Canada 
17:00 – 18:30 

Meetings Mean Business  |  Welcome Reception, hosted by Metro Toronto Convention Centre

(Open to all delegates) 


Wednesday, November 20, 2019

08:00 - 15:30


08:30 - 15:30

Tourism Congress Marketplace

08:00 - 09:45

A Global Perspective on the Travel Economy  |  The private sector leans in, Breakfast presented by Parks Canada

As a driving force of global economic growth and job creation, tourism’s open invitation to work together, is a call to action governments cannot miss.  

Moderator: Charlotte Bell, President & CEO, Tourism Industry Association of Canada

Speaker: Ms. Gloria Guevara Manzo, President & CEO of the World Travel & Tourism Council
10:00 – 11:00

Quality Investments in Tourism  |  Supporting Tourism

Supporting Tourism through quality investments and collaboration with organizations that provide the services required to grow.

Moderator: Reggie Lang, Manager of Business Development, Westjet


  • Don Welsh, President and CEO, Destinations International
  • Mary Taylor Ash, CEO, Tourism Saskatchewan
11:00 – 11:30 Discover Global Network Lounge
11:30 – 12:30

Language Matters (TIAC Talks)

A timely wake-up call, through the voices and the stories of community and organizational leaders championing integration to Canada’s economy.


The Future of Tourism presented by the winner of TIAC’s Student Contest

Moderator: Craig Foley, CEO, Hospitality Newfoundland & Labrador


  • Terresa Ryder, Director of Business Development, Indigenous Tourism Association of Canada
  • Tova Sherman, CEO, reachAbility
  • Danny Papadatos, Manager, Supplier Diversity, Canada's LGBT+ Chamber of Commerce
  • Truepayna Moo, Youth Advisor, Fresh Voices Initiative, Vancouver Foundation
  • Shane Lobsinger, TIAC Student Competition Winner - a Red Seal Chef and student of the Master of Arts in Tourism and Hospitality Management at Royal Roads University
12:30 - 14:00 

My Money, My Choice  |  The triple bottom line approach, Luncheon presented by Marriott International

Understanding the impact-investor landscape to help businesses leverage the growing demand for transparent triple bottom line returns.

Speaker: Jay-Ann Gilfoy, CEO, Vancity Community Investment Bank

14:00 -15:00 

A Special Tribute to Canada’s Railway – Celebrating more than a century of stories

Moderator: Marc Brazeau, President & CEO, The Railway Association of Canada


  • Jeff Ellis, Chief Legal Officer, CP Rail
  • Fiona Murray, Vice-President, Public and Government Affairs, CN
  • Steve Sammut, President and CEO, Rocky Mountaineer
15:00 - 15:30  Discover Global Network Lounge
15:30 - 16:30 

Destination Canada  |  Public Annual Meeting

Destination Canada provides an overview of the organization’s performance in its international markets, campaign updates and key strategic initiatives including new partnerships

(Open to General Public)


Canadian Tourism Awards – Wednesday, November 20, 2019

18:00 - 18:30 Special Red Carpet Finalist & VIP Celebration
18:30 - 19:00 Sponsored Reception for the Canadian Tourism Awards
19:00 - 21:00

The Canadian Tourism Awards, presented by the Toronto Star & WestJet, hosted by Ottawa Tourism


Post-Celebration at Shore Club / Westin Lobby following the Awards (Cash bar)




Thank you to our Sponsors

Diamond Sponsor


Platinum Sponsors


Gold Sponsors


Event Partners