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Shaping Canada's Tourism Future: Regional Roundtable Series

TIAC seeks proposals from destinations and regions across Canada to host one of 5 Regional Tourism Roundtable events in 2026. These events bring together tourism operators, stakeholders, and key regional players to discuss current industry challenges and opportunities, foster collaboration, and engage with TIAC’s advocacy efforts.  

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TIAC's Open Letter to the Prime Minister

A letter to Prime Minister Mark Carney from the Tourism Industry Association of Canada, highlighting the vital role tourism plays in Canada’s economy and communities from coast to coast to coast.

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Tourism Businesses : Are You READI™ for the Future of Tourism? 

We have launched the READI™ program, a game-changing designation that gives businesses like yours a competitive edge.

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Tourism Students: You Could Win Registration to the 2025 Congress!

The Air Canada Future Leaders Contest recognizes students who embody the spirit of #TourismCan: Tourism Builds Canada. Up to four recipients will be given complimentary registration to TIAC’s Tourism Congress and the Canadian Tourism Awards, including accommodation and airfare.

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Announcing TIAC’s Board of Directors for 2025/26

These dedicated industry leaders bring a wealth of experience, fresh ideas, and a shared commitment to strengthening Canada’s tourism sector. Their guidance will be key as we continue to advocate for our sector, shape policy, and support tourism growth in every community. 

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Tourism Sector Calls For Resolution to Air Canada Flight Attendant Labour Dispute

The Canadian tourism sector, through TIAC and provincial and territorial tourism associations and businesses nationwide, expresses grave concern over the impending job action by Air Canada flight attendants, represented by the Canadian Union of Public Employees

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About Us

TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector's growth and development.

What We Do

  • Encourage the development of tourism in Canada
  • Promote positive measures that help the industry grow and prosper
  • Represent tourism interests at the national level
  • Support policies that will benefit the sector's growth and development
  • Lead the Canadian tourism industry to be the most competitive in the world

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