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China Readiness Workshops 

2018 is the Canada-China Year of Tourism (CCYT). As Canada's second largest inbound international market, we hope to welcome record numbers of Chinese visitors. And TIAC wants small and medium-sized tourism businesses to be ready for this growing market. 

That's why we're hosting a series of China Readiness workshops across the country to help get ready.


Why China?

  • In 2017, Canada hosted a record 682,000 Chinese travellers, up 12% over 2016.
  • China was Canada's largest source of tourist arrivals from the Asia-Pacific region.
  • China is Destination Canada's second-largest overseas market.
  • Canada's New Tourism Vision seeks to double the number of tourists from China by 2021

Source: Destination Canada

This informative, 1.5-hour workshop has additional one-on-one time built-in to connect with our China Readiness trainer. You'll get plenty of great insights including:

  • Profiles of Chinese tourists
  • Preferred payment methods
  • Cultural insights & communication tips
  • Needs & wants of Chinese visitors
  • Mobile & social media habits

 Don't miss out! Register below and take the first step in making your business China Ready.


Got questions? Contact Michael Powell at 613-238-9400 or mpowell@tiac-aitc.ca

Find out more about the ADS program and TIAC


Dates and Locations

Iqaluit NT
Date: October 17, 2018
Time:  8:00 am - 11:30 am
Location: Frobisher Inn (Google Maps)

Vancouver BC
Date: November 1, 2018
Times: 9:00 am -12:00pm & 12:30 pm - 3:30 pm
Location: Van Dusen Botanical Garden (Google Maps)

Sherbrooke QC
Date: January 15, 2019
Time: 9:00 am -11:30 am
Location: Grand Times Hotel Sherbrooke (Google Maps)

Saskatoon SK
Date: January 22, 2019
Time: 9:00 am -12:00 pm
Location: Radisson Hotel (Google Maps)

Winnipeg MB
Date: January 24, 2019
Time: 9:00 am – 12:00 pm
Location: Alt Hotel Winnipeg (Google Maps)

Waterloo ON
Date: February 26, 2019
Time: 8:30 am – 11:30 am
Location: Waterloo Region Museum (Google Maps)

Deer Lake NL
Date: March 7, 2019
Time: 9:00 am - 12:00 pm
Location: Holiday Inn Deer Lake (Google Maps)

Charlottetown PEI

Date: March 27, 2019
Time: 8:30 am – 11:30 am
Location: The Holman Grand Hotel (Google Maps)


China Readiness Workshop Presenter

Grace Xin – National Director, Canada-China Tourism Advance Program


Grace Xin is an experienced management consultant with a passion for tourism and a wealth of experience with the Chinese market.

Since 2002, Grace has provided services to several public and private sector organizations. In 2010, she was chosen by Ottawa Life Magazine as one of the Top Fifty People in the city for her role in leading an international project team to build the Ottawa-Beijing twin-city project.

Since 2010, Grace has been managing the Canada-China Inbound Tour Operator Registration Program and TIAC's newly launched Canada-China Tourism Advance Program. 

Grace holds a bachelor degree in Physics (Photonics) from Shandong University in China and a Master's degree in Business Administration from the University of Ottawa. She is fluent in Mandarin, Cantonese and English.



This project is funded by the Government of Canada Canwordmark_colour.jpg