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Thank you for attending Tourism Congress 2022.

Here are the videos and PowerPoint presentations that were shared by our speakers. Enjoy!

 

NOVEMBER 22

 

 

WELCOME REMARKS

SPEAKERS:

Minto Schneider, Destination Specialist, Government Affairs Canadian Destination Leadership Council & Tourism Industry Association of Canada

Louise Garrow, Knowledge Keeper and Anishnaabemowin (Ojibway) Language Teacher

Catherine Callary, Vice President, Destination Development Ottawa Tourism

Dave McKenna, President & CEO, Rocky Mountaineer

 

PowerPoint Slides:

TIAC Leadership Report

TIAC LEADERSHIP REPORT

On behalf of TIAC President & CEO Beth Potter, Marc Séguin (Vice President Policy & Government Affairs) presented key highlights of TIAC’s work over the last year, including the major successes achieved in collaboration with our industry partners and coalitions. The report sought to ask questions such as: What is the plan to help ensure the tourism industry can achieve its full economic, social and cultural potential in the future?

SPEAKER:

Marc Séguin, Vice President Policy & Government Affairs at TIAC

 

PLENARY: WHAT IS THE FUTURE OF THE BUSINESS EVENTS SECTOR?

SPONSORED BY: 

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Outlook forecasts that while international revenues from the leisure market are expected to fully recover by 2025, revenues from the business events segment will only likely return to their pre-pandemic levels by the end of 2025 or into 2026. Unless effective solutions are found to help facilitate international business events choosing Canada to host their events, or at the very bare minimum, not undermine long-standing business practices, it is conceivable that billions of dollars of tourism spending could be put at risk. 

MODERATOR:

Scott Beck
President & CEO at Destination Toronto

SPEAKERS:

Laura Pallotta
Regional VP Sales and Distribution - Canada Region at Marriott International MMBC

Jill Kivett
Regional VP at Marketplace Events
Chair of CAEM Board

Greg Newton
General Manager, BMO Centre at the Calgary Stampede

Bradley Sutherland
National Manager, Business Development at Air Canada

 

FUTURE LEADERS LUNCHEON

SPONSORED BY: 

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With the support of Air Canada, TIAC developed the Future Leaders Contest to encourage young people to pursue careers in tourism. Participants were asked to present solutions about the labour crisis and encouraging international/domestic travel. 12 Young Leaders were chosen and were presented with certificates of achievement.

SPEAKERS:

Serge Corbeil, Director Government Relations, Western Region at Air Canada

Dave McKenna, President & CEO Rocky Mountaineer

 

 

PowerPoint Slides:

Philip Mondor PPTX Presentation

PLENARY: ATTRACTING AND RETAINING A SUSTAINABLE TOURISM WORKFORCE

SPONSORED BY: 

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The recovery and future growth of Canada’s tourism industry largely hinges on addressing significant labour shortages. Tourism HR Canada (THRC) has outlined a comprehensive strategy encompassing a series of immediate and longer-term measures that would need to be pursued. A panel, with new ideas, weighs in!

SPEAKERS:

Philip Mondor
President at Tourism HR Canada

Ian Milford
Principal/Director of Business Development at JRoss Hospitality Recruiters

Kendra Kincade
President & CEO at Elevate Aviation

Robin O’Hearn
Area Director, Human Resources, Marriott International

 

PLENARY: FUTURE BORDER COALITION

How are we working together to facilitate the border between Canada and the US? 

Canada and the United States are two sovereign countries with a shared interest in creating a seamless, end-to-end passenger experience for travelers from North America and around the world. Accessible border and entry information, safe and secure identity management, regulatory alignment, reduction of chokepoints, and interoperable technologies are key action items in order to optimize the cross-border travel experience.  

SPEAKER

Laura Dawson
Executive Director at the US-Canada Future Borders Coalition 

 

 

PLENARY: BORDER MODERNIZATION

Where is border technology and airport innovation leading us?

MODERATOR:

Daniel-Robert Gooch
President & CEO at Association of Canadian Port Authorities

SPEAKERS:

John Wilson
President & CEO at The Wilson's Group
Incoming Chair at Motor Coach Canada

Chris Phelan
Senior Vice President at the Canadian Airports Council

Greg Rogge
Director, Land Operations at Vancouver Fraser Port Authority

NOVEMBER 23  

PLENARY: FROM DISRUPTION TO RENEWAL – THE NEW ERA OF TOURISM

 This plenary session looked at how Destination Canada is moving beyond disruption, and shared examples of innovation and renewal to inspire Team Canada to work together to create bold and innovative marketing and development strategies.  

SPEAKERS: 

Marsha Walden
President & CEO at Destination Canada

Gloria Loree
SVP, Marketing Strategy & Chief Marketing Officer at Destination Canada

PowerPoint Slides: 

Jennifer Barrett PPTX Presentation

PLENARY: CITY OF DREAMS – WHAT IS THE FUTURE FOR URBAN WORK, TOURISM CULTURE AND NIGHTLIFE?

SPONSORED BY: 

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Working from home during lockdown encouraged many firms to announce office closures or ‘hybrid’ schemes and these new working models are clearly part of the urban future. What does this mean for entertainment districts, the night economy, the nature of work, the demand of office space for the future (and how we build it), and for the economy of city centres? What impact will this have on the vibrant nightlife, entertainment industry and artistic sector - all of them central to the gravitational pull of cities as tourism destinations, places to live, as well as to work.

MODERATOR:

Alex Bozikovic
Architecture Critic at The Globe and Mail

SPEAKERS:

Yves Lalumière
President & CEO at Tourisme Montréal

Erin Benjamin
President & CEO at the Canadian Live Music Association

Jennifer Barrett
Senior Planner at the Canadian Urban Institute

PowerPoint Slides:

Alexis Kereluk PPTX Presentation

Edmar Xavier PPTX Presentation

Kaitie Worobec PPTX Presentation

Mathieu Roy PPTX Presentation

Trevor Jonas Benson PPTX Presentation

Angela Nagy PPTX Presentation

PLENARY: THE POSITIVE IMPACT OF REGENERATIVE TOURISM

 

SPONSORED BY:

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The future of tourism requires an industry that is adaptable and sustainable with a more holistic approach to travel, one that benefits both travelers and the communities they visit. This session will bring together a panel of experts to discuss the future of travel, regenerative tourism and highlight destinations leading by example. Industry will walk away with a better understanding of regenerative tourism to help develop a more sustainable and resilient renewed future.

MODERATOR:

Donna Hatt
Chief Administration Officer at Travel Media Association of Canada

SPEAKERS:

Alexis Kereluk
Partner at ConnectSeven Group

Edmar Xavier
Founder of EXA Group Canada

Kaitie Worobec
Project Manager at Synergy Enterprises

Mathieu Roy
VP, Chief Trail Experience Officer at Trans Canada Trail

Trevor Jonas Benson
President & CEO at Bannikin Travel & Tourism

Angela Nagy
President & CEO at GreenStep

BUFFET LUNCH

SPONSORED BY:

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SPEAKER:

Keith Henry, CEO Indigenous Tourism Association of Canada

 

PLENARY: INVESTMENT PANEL – DEVELOP AND PROMOTE TOURISM ASSETS

 If we are to achieve our total tourism spending, employment, and international competitiveness targets by 2030, a significant part of the new federal Strategy must be targeted to ensuring Canada has world-class tourism assets. This component needs to be as much about updating existing assets as it is developing new, more competitive ones particularly in respect to under-serviced communities.

MODERATOR:

Dave McKenna
President & CEO at Rocky Mountaineer

SPEAKERS:

Shae Bird
CEO at Indigenous Tourism Alberta

Paul Nursey
CEO at Destination Victoria

Robin McLuskie
Managing Director at Colliers Canada

Jean-Michel Ryan
Président directeur général à Mont SUTTON

 

FIRESIDE CHAT – THE HONOURABLE RANDY BOISSONNAULT, MINISTER OF TOURISM AND ASSOCIATE MINISTER OF FINANCE, AND MARC SEGUIN OF THE TOURISM INDUSTRY ASSOCIATION OF CANADA

In this fireside chat, the Honourable Randy Boissonnault (Minister of Tourism and Associate Minister of Finance) and Marc Séguin (Vice President Policy and Government Affairs, on behalf of Beth Potter, President & CEO, Tourism Industry Association of Canada) discussed the key pathways for Canada’s tourism sector to thrive and establish Canada as a world premier travel destination, while also plotting a course to reimagine tourism as a primary driver of economic growth over the years to come. 

 

CANADIAN TOURISM AWARDS

The Canadian Tourism Awards (CTAs) took place on November 23, 2022, following the conclusion of Tourism Congress. The CTAs recognize success, leadership, and innovation in Canada’s tourism industry. These coveted awards reward those people, places, organizations, and events that have gone above and beyond to offer travelers superior experiences and to showcase the very best of Canada.