Connecting America is an industry sponsored proposal for a new three-year coordinated, targeted and measurable tourism marketing co-investment initiative. This unprecedented CTC- lead campaign will re-energize the US consumer, utilizing existing air and ground access:

• Proposed federal marketing investment of $105M (3 years x $35M) will be matched 1:1 by Provincial, Local and Private sector investment = $210M campaign over three years
• Generating $210M in federal tax revenue alone
• Providing or sustaining over 6,000 direct jobs from coast to coast

Download the full report here.