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COVID-19 Updates > Tourism Advocacy Update – March 31, 2021

Tourism Advocacy Update – March 31, 2021

Publié le 31 Mars 2021
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March 31, 2021
 
The countdown is on.
 
Since the announcement of the pandemic over a year ago, the Tourism Industry Association of Canada (TIAC) has been focused on ensuring your business survives and thrives. 
 
TIAC's 2021 Tourism Recovery Plan is in place and outlines the recommendations to supporting business solvency, championing safety, and keeping Canada globally competitive. 
 
TIAC President and CEO, Beth Potter has been meeting with Ministers and MPs across the country, participating in press conferences and interviews to elevate the need for continued industry support and solutions. 
  
With the announcement of the federal government tabling the 2021 Budget on April 19, the countdown is on. Now is the time when we all need to come together with one voice under TIAC.
 
If you haven't already done so, please visit TourismCounts.ca and send your letter to your Member of Parliament (MP) then share it on your social networks and encourage your colleagues and acquaintances to do the same.
 
As a not-for-profit organization, we also ask you to consider joining and supporting our advocacy efforts. Your investment fuels the work we do; keeping you in business now and post-Covid-19. Membership starts at $395, please click here and join today.
 
Jennifer Taylor
Vice-President, Marketing & Member Relations
 
 
 
Dear Tourism Stakeholders,
 
The TIAC Team is pleased to provide you with this update on the ongoing COVID-19 crisis, including the steps government is taking to address the situation. We are working hard to make sure the industry’s voice is heard by government, and that you have the information you need to keep your business going in these uncertain times.  
 
Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:


 
TIAC’s Advocacy Update
 
TIAC’s President and CEO, Beth Potter, continues to advocate for the sector with government, stakeholders, and the public. This morning, Beth presented the 2021 Tourism Recovery Plan to the Atlantic Caucus, supported by a regional focus from the Tourism Industry Association of Nova Scotia.
 
 
Join TIAC and Destination Canada (DC) on Friday, April 9th from 11 to 12 pm EDT for an update on industry support efforts and marketing plans. 
 
  • Beth Potter, TIAC President and CEO will provide an overview of advocacy efforts aimed at the survival and recovery of the Tourism Industry and a snapshot of the road ahead. 
  • Marsha Walden, DC President and CEO will share a strategy update and next steps from Destination Canada.
  • The webinar will end with a question and answer period. While you can ask questions live, we encourage you to submit your questions at registration.
  • To register, click here. Space is available on a first-come-first-serve basis and is limited to 500 participants.
 
TIAC continues to be in the news spreading the industry’s recovery asks and messages:
 
With the federal budget date announced for April 19th, meetings with Senators and MPs of all parties are ongoing as we call on the federal government for sector specific support to be included.
 
We need your help before April 19th! To complement and further our efforts, please get involved and show your support for the industry by sending a letter to your local MP at tourismcounts.ca. Simply enter your address, and send! 
 
 
Government Announcements 
 
  • Ontario Tabled Budget March 24th
    • $625M to support tourism, hospitality and culture sectors.
    • $100M for tourism and hospitality small business support grant.
    • $100M tourism recovery program.
    • $10M for wineries and cideries, $1.2M for small distillers.
    • $150M for 2021 tax credit for Ontario tourism.
    • $10M for arts community.
    • Budget: https://bit.ly/2PtCyys
  • Quebec Tabled Budget March 25th
    • Includes $204M to relaunch the tourism sector, including $30 million for small-scale alcoholic beverage producers.
    • Budget: https://bit.ly/3tZy55U 
  • Nova Scotia Released Budget March 26th
    • $1.1M to continue the digital content marketing program to support tourism operators implement customized digital marketing campaigns.
    • $529,000 continued funding to support the RADIATE Tourism Program.
    • Revitalize provincial tourism icons, including Peggy’s Cove and the Halifax Waterfront.
    • $1.2 million to support the hospitality industry by expanding the 10 per cent Nova Scotia Liquor Corporation discount to include bottled and canned beer, cider and ready-to-drink products.
    • Mandate letters: https://bit.ly/3tXWKrc
    • Release Link: https://bit.ly/3tXTe00 
  • Canada Seeing Increased Cases Indicating the Beginning of A Third Wave
    • Nationally cases are rapidly increasing.
    • Increases in Ontario are the main driver followed by increasing cases in Alberta, and high levels in Quebec.
    • Variants of concern are rapidly becoming the dominant strain in Canada. 
  • BC Launches Program to Train 1,400 Tourism Workers To Support Vaccine Efforts
    • Tourism and hospitality businesses have already begun to call and train hundreds of staff who have been laid off due to the pandemic.
    • Release Link and Program Partners: https://bit.ly/3d3sS65 
  • Newfoundland and Labrador: Easing Restrictions on Provincial Ferries
    • As the province moves to Alert Level 2, all provincial ferries will follow the same passenger restrictions beginning tomorrow including.
    • Farriers will be operating at 50 per cent capacity. 
    • Release Link: https://bit.ly/2P7BLDy
  • Ontario Commits $200M To Tourism Supports
    • The Ontario government is providing an estimated $100M for a new one-time Ontario Tourism and Hospitality Small Business Support Grant providing one-time payments of $10,000 to $20,000 to eligible small businesses.
    • Any small businesses that received the Ontario Small Business Support Grant will not be eligible for this new grant. This grant is for businesses that have experienced a minimum 20 per cent revenue decline and have less than 100 employees.
    • This investment is part of the funds allocated for tourism supports outlined in the 2021 Budget. $100M for the The Ontario Tourism Recovery Program to launch later this year and support tourism businesses across the province as they adjust operations to reopen.
    • Release Link: https://bit.ly/3rBiK9N

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