This winter, Accor will unveil a new lifestyle loyalty program, ALL (Accor Live Limitless), which will recognize, understand, communicate with and reward guests like never before. In line with the Group’s augmented hospitality strategy, the fully integrated global program will open doors across Accor’s unique portfolio of over 30 hotel brands – more than 4,900 hotels, resorts & residences in 110 countries – as well as an unrivalled collection of bars, restaurants, nightclubs and “money can’t buy” experiences. In North America, Accor is experiencing record-breaking new development, openings and renovation, including notable luxury projects Fairmont Century Plaza, Sofitel Mexico City Reforma, SO/ Havana Paseo del Prado, and Raffles Boston Back Bay Hotel & Residences. The iconic Fairmont Royal York in Toronto recently marked its 90th birthday with a grand transformation, unveiling a reimagined lobby and arrival experience, modern event spaces, elevated food & beverage, and luxurious new Fairmont Gold offering.