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Tourism Week 2022 (May 29-June 4)

Travel Now: For Work, Life, and Play!

Get set for this year’s seven-day celebration of tourism in Canada! Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast. After more than two devastating years for tourism, border restrictions have finally been removed. That’s why this year’s theme is Travel Now: For Work, Life, and Play!

Here are four ways to get involved:

  1. Light it Up

    TIAC is challenging all destinations, landmarks, attractions, venues, and hotels to light up in TIAC green (colour hex code #8BC53F) from May 29-June 4 as part of its #GreenMeansGosocial media campaign during Tourism Week to raise awareness of the industry’s economic, social, and cultural importance.

    Remember to snap a few pics and share them on social media using the official Tourism Week hashtags of #TourismWeekCanada2022 and #GreenMeansGo. Don’t forget to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram)!

  2. Change Your Pic

    Tourism was the industry first hit, the hardest hit, and will be the last to recover. As the economic recovery gathers momentum, let’s make sure that the toll the pandemic has taken on the industry is not forgotten. Change your businesses social media profile pictures to the TIAC logo for the duration of Tourism Week (May 29-June 4), available for download below.

    When people ask why, let them know that it’s to support tourism – the industry first hit, hardest hit, and the last to recover from the pandemic.

  3. Share the Message

    Download the social media shareables below and share these messages of support for the industry to your followers during Tourism Week 2022, May 29-June 4. 

    Be sure to use the official Tourism Week hashtag of #TourismWeekCanada2022. And remember to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram).

  4. Spread the Word

    We’re stronger when we’re united. Whether speaking to clients, the media, or government during Tourism Week 2022 (and beyond!), share our key message (in the toolkit below) to ensure the industry is speaking with one voice.

    Share a video on social media and let your followers know that you support Tourism Week 2022. Don’t forget to use the hashtag #TourismWeekCanada2022.

While tourism was the industry first hit, the hardest hit, and will be the last to recover; it remains vital to Canada – not only for its ability to generate economic activity, but also for showcasing Canada’s values as a nation: resilience, peace, tolerance, and inclusivity. These values are needed on the world stage now more than ever.

Tourism counts!

Explore more ways to get involved

Share a Video of Support - Here's How!

Share a Video of Support

View PDF

Use this Industry Toolkit

Toolkit Cover

View PDF Brochure

Read this Tourism Factsheet


View Factsheet


Download and Share to Your Social Media Followers














Download images and logos from the branding guide

Acces here


Celebrating Tourism from Coast to Coast to Coast

Tourism is the heart of communities across Canada. Find out how important it is to Members of Parliament and Senators across the nation!


Thank you to our Sponsors!

Indigenous Tourism Association of Canada


Check out the latest photos of Tourism Week 2022 presented by TIAC!

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