Job Description / Duties

About the Role & Responsibilities
Reporting to the Director of Marketing, the Bilingual Marketing Specialist supports content creation in both French and English for CTA marketing initiatives. Day to day operations are conducted in English, however the Bilingual Marketing Specialist will be the lead for all French content creation and liaison with French members and clients. The Bilingual Marketing Specialist will also support other departments on special projects and business development efforts.

Responsibilities
Write engaging social media, website, blog, and consumer/industry newsletter content in both French and English

Develop marketing collateral and other written materials such as case studies and internal or client-facing research reports, ensuring brand guidelines are met

Manage content calendar and paid social media campaigns in collaboration with the marketing team

Work with internal teams to help develop and monitor marketing strategies

Capture and create photography and videography content for use in various marketing initiatives

Analyze and report on marketing efforts, including paid and organic social media metrics, website traffic, and email marketing campaigns

Work with the CTA member community (destinations, restaurants, purveyors, etc.) to execute member marketing benefits and gather relevant content for CTA channels

Accompany the marketing team on content marketing trips as needed

Other duties as reasonably required

Other stuff you will do
Foster a culture that champions diversity, equity and inclusion within the CTA;

Work with all CTA departments to foster a teamwork environment and culture that encourages personal integrity, accountability & responsibility;

Bring people from diverse communities together to represent the breadth and depth of culinary cultural diversity in Ontario;

Infuse the team with your knowledge, skills, energy and passion;

Foster an environment of innovation, collaboration and personal accountability;

Understand and enforce all organizational policies and procedures.

More about you
You are a problem solver not a barrier builder

You are comfortable with self-directed project work

You thrive in ambiguous situations and on exceeding targets

You think critically and make effective decisions

You enjoy working on a small, nimble team

Qualifications / Required Skills

Qualifications
Full professional proficiency in French is required. Being a Native French speaker and full fluency an asset.

Based in Ontario with a valid driver’s license; ability to travel and work occasional evenings/weekends as necessary

Sound knowledge of Brand Marketing, Communications and Design

Experience with various marketing and analytics tools such as email marketing and social media scheduling platforms, Google Analytics, CRM systems, and Wordpress

Experience with graphic design tools such as Photoshop, Illustrator, and InDesign

Excellent analytical skills and a knack for data analysis

Strong community management skills

Undergraduate degree or combination of post-secondary and relevant work experience in a related field such as marketing and communications

Strong knowledge of digital marketing strategies and tactics, including social media and social media advertising

Superior written and oral communication skills in French and English

Strong relationships with Ontario’s tourism industry are an asset

Experience with a DSLR camera for photography and videography an asset

Additional Information

The Culinary Tourism Alliance is an equal opportunity employer and Living Wage Certified. Compensation is based on previous experience and level of expertise and we strongly encourage applications from diverse backgrounds and communities.

Salary: $55,000 - $65,000, plus benefits

Contact Information

No phone calls please.
We'll contact applicants that fit directly and invite them for a video conference interview. Please send a resume, cover letter, and writing samples in both languages to nicole@culinarytourismalliance.com. Please include Bilingual Marketing Specialist in the subject line.

As this is a creative position, feel free to show off your skills in your resume design!

Employer Profile

The Culinary Tourism Alliance is a national not-for-profit organization on a mission to ensure that culinary tourism is a meaningful and sustainable contributor to local economies in destinations worldwide.
We work with communities to grow culinary tourism by leveraging the history, heritage, and culture behind the food and drink that makes each destination unique.