Job Board / Opportunités d'emplois > Bilingual Marketing Specialist - Culinary Tourism Alliance
Province: Remote, Ontario
Position: Bilingual Marketing Specialist
Deadline: April 7, 2023
Posted: March 13, 2023
Job Description / Duties
About the Role & Responsibilities
Reporting to the Director of Marketing, the Bilingual Marketing Specialist supports content creation in both French and English for CTA marketing initiatives. Day to day operations are conducted in English, however the Bilingual Marketing Specialist will be the lead for all French content creation and liaison with French members and clients. The Bilingual Marketing Specialist will also support other departments on special projects and business development efforts.
Write engaging social media, website, blog, and consumer/industry newsletter content in both French and English
Develop marketing collateral and other written materials such as case studies and internal or client-facing research reports, ensuring brand guidelines are met
Manage content calendar and paid social media campaigns in collaboration with the marketing team
Work with internal teams to help develop and monitor marketing strategies
Capture and create photography and videography content for use in various marketing initiatives
Analyze and report on marketing efforts, including paid and organic social media metrics, website traffic, and email marketing campaigns
Work with the CTA member community (destinations, restaurants, purveyors, etc.) to execute member marketing benefits and gather relevant content for CTA channels
Accompany the marketing team on content marketing trips as needed
Other duties as reasonably required
Other stuff you will do
Foster a culture that champions diversity, equity and inclusion within the CTA;
Work with all CTA departments to foster a teamwork environment and culture that encourages personal integrity, accountability & responsibility;
Bring people from diverse communities together to represent the breadth and depth of culinary cultural diversity in Ontario;
Infuse the team with your knowledge, skills, energy and passion;
Foster an environment of innovation, collaboration and personal accountability;
Understand and enforce all organizational policies and procedures.
More about you
You are a problem solver not a barrier builder
You are comfortable with self-directed project work
You thrive in ambiguous situations and on exceeding targets
You think critically and make effective decisions
You enjoy working on a small, nimble team
Qualifications / Required Skills
Full professional proficiency in French is required. Being a Native French speaker and full fluency an asset.
Based in Ontario with a valid driver’s license; ability to travel and work occasional evenings/weekends as necessary
Sound knowledge of Brand Marketing, Communications and Design
Experience with various marketing and analytics tools such as email marketing and social media scheduling platforms, Google Analytics, CRM systems, and Wordpress
Experience with graphic design tools such as Photoshop, Illustrator, and InDesign
Excellent analytical skills and a knack for data analysis
Strong community management skills
Undergraduate degree or combination of post-secondary and relevant work experience in a related field such as marketing and communications
Strong knowledge of digital marketing strategies and tactics, including social media and social media advertising
Superior written and oral communication skills in French and English
Strong relationships with Ontario’s tourism industry are an asset
Experience with a DSLR camera for photography and videography an asset
The Culinary Tourism Alliance is an equal opportunity employer and Living Wage Certified. Compensation is based on previous experience and level of expertise and we strongly encourage applications from diverse backgrounds and communities.
Salary: $55,000 - $65,000, plus benefits
No phone calls please.
We'll contact applicants that fit directly and invite them for a video conference interview. Please send a resume, cover letter, and writing samples in both languages to email@example.com. Please include Bilingual Marketing Specialist in the subject line.
As this is a creative position, feel free to show off your skills in your resume design!
The Culinary Tourism Alliance is a national not-for-profit organization on a mission to ensure that culinary tourism is a meaningful and sustainable contributor to local economies in destinations worldwide.
We work with communities to grow culinary tourism by leveraging the history, heritage, and culture behind the food and drink that makes each destination unique.