Innovator of the Year Award

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The Innovator of the Year Award will be presented to the tourism business or organization that develops the most innovative new tourism product, service or process, or the most innovative new approach to an existing tourism product, service or process that positively impacts the tourism business or the tourism industry as a whole.

The judging criteria in this category are:

1. Creativity/originality/uniqueness of the innovation (20%)
2. Complements or enhances the range of tourism products (15%)
3. Positively impacts visitor/participant/spectator satisfaction (20%)
4. Exemplifies or stimulates the development of a broader growth, innovation, and product development strategy (15%)
5. Promotes long-term growth in the tourism industry (15%)
6. Fosters a culture that embraces equity, diversity, inclusion, and belonging (15%)