Indigenous Tourism Award

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The Indigenous Tourism Award will recognize an Indigenous tourism business that has demonstrated a commitment to the development, promotion, and delivery of an authentic, innovative, and enriched Indigenous tourism visitor experience. The recipient will have demonstrated a commitment to authentic Indigenous cultural tourism as a key aspect of encouraging and promoting tourism growth in their region.

The judging criteria in this category are:

1. Commitment to visitor satisfaction through delivery of quality and authentic market ready experiences as outlined in ITAC’s National Guidelines (15%)
2. Stimulation of tourism employment and economic activity in the host Indigenous community (20%)
3. Social/cultural impact in the community through the demonstrated promotion and advancement of Indigenous culture (20%)
4. Demonstrates innovation in the development and delivery of the experience (15%)
5. Commitment to cultural sustainability (15%)
6. Fosters a culture that embraces equity, diversity, inclusion, and belonging (15%)