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SUMMARY: TIAC's Ask an Expert - Programmatic with The Globe And Mail
DESCRIPTION:Join us as we uncover the potential of data in today’s eve
 r-changing media landscape! For publishers, legislative and policy chang
 es continue to shape how we use data. Many marketers and advertisers are
  left scratching their heads and wondering how to make the most of their
  media investment and measure success.\n\nA conversation with two data e
 xperts from The Globe and Mail will help you navigate current industry c
 hallenges and opportunities for use of data in travel marketing. Brian B
 atenburg, Head of Digital Sales, and Kabil Rahaman, Head of Data Optimiz
 ation, will engage in a fruitful discussion about how publishers can mak
 e the most of their data to tell better content stories, enhance adverti
 sing capabilities, and determine the right partnerships.
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