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TIAC on the Canada-China Year of Tourism

Helping businesses and destinations capitalize on CCYT
(Canada-China Year of Tourism)

With the explosive growth forecasted for China inbound tourism, TIAC will continue to build on its existent market expertise by providing members and business across Canada access to its know-how and proven strategies on attracting and retaining Chinese Travelers.

Led by China expert and international speaker Grace Xin- National Director of the China-Canada Inbound Tour Operator Registration Program, TIAC will provide:

  • Market overview and opportunity training sessions
  • Customized programs for corporate, regional or destination needs

Whether you are breaking ground or have a few years’ experience in the Chinese Market, Grace will transform your business and team from good to great with tips, tactics and unique approaches.


FREE China Readiness Training Sessions in Atlantic Canada

TIAC is hosting Introductory China Readiness Workshops for Canadian small and medium-sized tourism businesses in Atlantic Canada who are eager to tap into the growing Chinese market.

This must-attend, informative session provides plenty of great insights into the Chinese market and an opportunity for private consultation with our China Readiness trainer.

Workshop highlights

  • Profiles of Chinese tourists
  • Preferred payment methods
  • Cultural insights & communication tips
  • Needs & wants of Chinese visitors
  • Mobile & social media habits


Date: Tuesday April 9, 2019
Location: Crowne Plaza Fredericton

Date: Wednesday April 10, 2019
Location: DoubleTree by Hilton Halifax Dartmouth

Date: Thursday April 11, 2019
Location: Sheraton Hotel Newfoundland
More information 

TIAC offers China Readiness Training Sessions in both Introductory and In-depth Level:


China Readiness Audit/Assessment

Conduct an on-site audit and provide recommendations on improving its China-readiness status.

Fees: $1,500/per facility with up to 25 employees

Note: Available to TIAC members ONLY.  Travel and expenses are in addition to the audit fee.


China Readiness Training Module I

Provide basic training on Chinese culture, Chinese tourist behavior and how to welcome and serve Chinese tourists. Duration: 1.5 hrs plus Q&A.


$1,500 + HST     TIAC Members
$2,625 + HST     Non-Members

Note: travel and expenses are in addition to the training fee.


China Readiness Training Module II

Advanced training for management and front-line staff on how make cost-effective changes to attract and retain Chinese visitors while overcoming cultural differences. Duration: 1.5 hrs plus Q&A.


$1,650 + HST     TIAC Members
$2,890 + HST     Non-Members

Note: travel and expenses are in addition to the training fee


Chinese Content Development

We help members and non-members with the development of key messages and content for marketing material in Chinese (Mandarin), including creating auspicious Chinese names for organizations and individuals as well as high quality translation.

Service fees vary based on the needs of the organization; TIAC Members enjoy a 45% savings.