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The PATH towards a Sustainable Tourism Industry

"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" the UN World Tourism Organization (UNWTO)

The Tourism Industry Association of Canada launches a ground breaking pan-Canadian tourism program to grow urban, and rural and remote communities across all 13 Provinces and Territories, to assist SMEs, Destination Marketing Organizations (DMOs) and other tourism stakeholders and organizations across all sectors of the industry (business events/conferences/festivals, food and beverage, attractions, tour operators, transportation, etc.) in building awareness and capacity to develop more sustainably; that is, in a matter that maximizes positive environmental, social, and economic impact while reducing negative externalities.

Program Phases






Learning paths on sustainable tourism

SDG Decade of Action Planning   Delivered BY

A program for tourism businesses and organizations to develop their own sustainability plan based on the United Nations Sustainable Development Goals (SDGs).

The program includes an introduction to the UN SDGs and tourism, and a deep dive into what types of action businesses can take to support each of the 17 goals. A Decade of Action Plan template is provided to each organisation followed by a series of one-on-one coaching calls to support the businesses in aligning their values to the SDGs, engaging staff, identifying key actions, setting meaningful goals and pulling it all together in a 10-year action plan.


Target audience 

  • All sizes and types of tourism businesses and destinations
  • Entry level / Beginner & Intermediate



  • Clear understanding of UN SDGs and how they relate to tourism
  • Learn to align SDGs with existing sustainability efforts
  • A custom Decade of Action Plan
  • Tools & resources for engaging team and creating capacity for change
  • Best practices for using SDGs to amplify sustainability stories and messaging
  • Sense of community, comradery, and peer accountability


Phase 1 - Symposium   Phase 2 - Advanced training

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Fast Track to Sustainable Tourism & Pathway to Net Zero Carbon   Delivered BY

The FastTrack to Sustainable Tourism is based upon GreenStep’s Sustainable Tourism framework and GSTC-recognized criteria for businesses and destinations. GreenStep will guide participants through the process of creating their own sustainability action plan, helping to build capacity and foundational skills in addressing key sustainability challenges facing tourism operators and destinations.

The Pathway to Net Zero Carbon training MasterClass will provide participants with the key steps to measuring the carbon footprint of their organization based on the internationally accepted Greenhouse Gas (GHG) Protocol, and how to uncover the opportunities to both reduce emissions and save money. 


Target audience 

  • All sizes and types of tourism businesses and destinations
  • Entry level, beginner. No experience required. Owners/Operators/Managers.



  • Fast Track to Sustainability Masterclass: At the end of the masterclass series of workshops, participants will have gained valuable knowledge around sustainability best practices, measurement tools, and how to use their results to establish a clear action plan to help them to meet their established objectives. Participants will be provided with one-on-one consultative support to ensure they establish an action plan that is relevant and specific to their business or organization.
  • Pathway to Net Zero Carbon Masterclass: At the end of the MasterClass participants have the tools and knowledge to continue measuring, reducing, and reporting on their carbon footprint, year after year; a vital step in the transition to the low carbon economy and net-zero pathway.


Phase 1 - Symposium   Phase 2 - Advanced training
        LEARN MORE &        PRE-REGISTER





 Flourishing Business Strategy for Tourism   Delivered BY

If you are an owner or operator of a tourism business or a senior executive or manager at a tourism organization, and you want to effectively respond to perceived risks and opportunities, then you will benefit from the Flourishing Business Strategy for Tourism session!

After a sense-check on the state of the world today and what this means for tourism now and into the future—including looking current trends, outlooks, and implications—this session will build the case for and share the benefits of planning with the future in mind.

The Flourishing Business Canvas will then be introduced to participants as an innovation management and storytelling tool for strategically planning futures for integrated social, environmental and financial results, leading to the possibility remains for humans and all other life to flourish on this planet for generations to come.

This session ends with an invitation to both reflect upon and explore whether you are ready to take action for your flourishing futures!


Target audience 

  • Cross-sector, including diverse tourism businesses and organizations, of small, medium, and large size
  • Owners/operators within businesses and senior excutives/managers within organizations


  • Increased concern about and interest in the future and its relationship to tourism
  • Increased confidence in strategically responding to perceived risks and interests in constructive manner
  • Increased awareness of tools out there that will assist me in mitigating risks and seizing opportunities
  • Increased commitment to planning for a flourishing future


Phase 1 - Symposium   Phase 2 - Advanced training




 Regenerative Event Management    Delivered BY

This course is a Masterclass for event professionals who want to rethink, reimagine, and redefine how their events are produced, how their services are designed and how their businesses are run.

Together we will explore, share and learn how to build an events business that has a smaller environmental footprint and greater societal handprint regenerating communities, nature and the local economies of Canada.

We will review key concepts of sustainability, and go beyond to explore regenerative development principles, and how these can help you make your organisation thrive and flourish. As a result you will be able to develop a basic regenerative events strategy for your business or organisation. This course is for people who work in organisations that organiser event or offer key services to the events industry.


Target audience 

All levels of the event industry and supply chain including:

  • Venues - convention centres and special event venues
  • Hotel event teams
  • DMCs/PCOs
  • A/V & Production companies
  • Gifts/merchandising/print/signage
  • Catering/F&B
  • DMO - MICE and Event teams
  • Governmental Institutions
  • Academia and Educational Institutions
  • Corporate/Association/3rd party planners


  • Rethink, reimagine, and redefine how events are produced, and how your events businesses is run.
  • Explore, share and learn how we can collectively and individually build an events industry that has a smaller environmental footprint and greater societal handprint regenerating communities, nature and the local economies of Canada.
  • Leave with a refreshed understanding of what it takes for your organisation to thrive and flourish.
  • Gain the ability, understanding and tools to offer more regenerative event solutions and services


Phase 1 - Symposium   Phase 2 - Advanced training







 The Pathway to Regenerative Trails Tourism    Delivered BY

Proactive management of visitor impacts, and development of effective visitor use management plans.

A series of 3 virtual workshops

This interactive course on VUM will explain the impacts associated with visitors on natural spaces and equip participants with systematic approaches and practical skills that can be immediately applied to facilitate the proactive management of adverse visitor impacts and development of effective visitor use management Plans.


Target audience 

  • Canadian trail operators, trail destination leaders and destination management organizations
  • Volunteer trail organizations, government trail managers, land managers (municipal, regional, provincial, federal), Destination management / marketing organizations (local, regional, provincial).
  • Entry level /Beginner/Foundations


  • Understanding visitor impacts, learning about visitor management tools, and how to develop visitor use management plan.


Phase 1 - Symposium   Phase 2 - Advanced training




Strong Farm & Rural Shores - Rural Community Strategy   Delivered BY

The Strong Farm and Rural Shores Destinations programs aim to develop new avenues for the economic growth of rural communities through the sustainable tourism system developed by EXA Group. The summit presentation shows the Startup's programs in detail and provides examples of solutions that can add value in all regions of the country. Strong Farm and Rural Shores presents solutions for food security, solutions to the challenges of immigration programs for rural and northern areas, solutions for the economy of rural communities and the added value of tourism to agriculture. Topics related to Agenda 2030, the Glasgow Declaration, the Rural 3.0 Framework and the Great Reset (UN, UNWTO, OECD, WEF) will be presented.


Target audience 

  • Farms and farmers, small and medium businesses in rural communities, rural communities’ leaders and local government representatives, rural development agencies, economic development agencies, destinations marketing and management organizations, students (tourism, sustainability and agriculture)
  • All Sectors (Primary, Secondary, Tertiary and Quaternary). Small & Medium Tourism Enterprises; Small & Medium Rural Enterprises; Small & Medium Farms; Government. Hospitality, Finance and Economics, Education & Agriculture
  • Entry level, beginner


  • Information and knowledge about important international sustainable development programs and guidance to create solutions and value for rural communities through Strong Farm and Rural Shores Destinations programs.
  • Understanding of the EXA Group sustainable tourism system, competitive advantage and community-based economic development.
  • Directing individualized proposals for the development of the programs presented.
  • Information on the impact of the development of models in Canada to export solutions to developing countries and about the international communication of the Strong Farm and Rural Shores programs with Brazil, Mexico, South Africa and Pakistan.


Phase 1 - Symposium   Phase 2 - Advanced training