The PATH towards a Sustainable Tourism Industry
"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" the UN World Tourism Organization (UNWTO)
The Tourism Industry Association of Canada launches a ground breaking pan-Canadian tourism program to grow urban, and rural and remote communities across all 13 Provinces and Territories, to assist SMEs, Destination Marketing Organizations (DMOs) and other tourism stakeholders and organizations across all sectors of the industry (business events/conferences/festivals, food and beverage, attractions, tour operators, transportation, etc.) in building awareness and capacity to develop more sustainably; that is, in a matter that maximizes positive environmental, social, and economic impact while reducing negative externalities.
Program Phases
RECORDINGS | CHOOSE YOUR PATH BELOW! | COMING IN THE SPRING 2023! |
Learning paths on sustainable tourism
SDG Decade of Action Planning | Delivered BY | |||||||
A program for tourism businesses and organizations to develop their own sustainability plan based on the United Nations Sustainable Development Goals (SDGs). The program includes an introduction to the UN SDGs and tourism, and a deep dive into what types of action businesses can take to support each of the 17 goals. A Decade of Action Plan template is provided to each organisation followed by a series of one-on-one coaching calls to support the businesses in aligning their values to the SDGs, engaging staff, identifying key actions, setting meaningful goals and pulling it all together in a 10-year action plan.
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Fast Track to Sustainable Tourism & Pathway to Net Zero Carbon | Delivered BY | ||||||||
The FastTrack to Sustainable Tourism is based upon GreenStep’s Sustainable Tourism framework and GSTC-recognized criteria for businesses and destinations. GreenStep will guide participants through the process of creating their own sustainability action plan, helping to build capacity and foundational skills in addressing key sustainability challenges facing tourism operators and destinations. The Pathway to Net Zero Carbon training MasterClass will provide participants with the key steps to measuring the carbon footprint of their organization based on the internationally accepted Greenhouse Gas (GHG) Protocol, and how to uncover the opportunities to both reduce emissions and save money.
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Flourishing Business Strategy for Tourism | Delivered BY | |||||||
If you are an owner or operator of a tourism business or a senior executive or manager at a tourism organization, and you want to effectively respond to perceived risks and opportunities, then you will benefit from the Flourishing Business Strategy for Tourism session! After a sense-check on the state of the world today and what this means for tourism now and into the future—including looking current trends, outlooks, and implications—this session will build the case for and share the benefits of planning with the future in mind. The Flourishing Business Canvas will then be introduced to participants as an innovation management and storytelling tool for strategically planning futures for integrated social, environmental and financial results, leading to the possibility remains for humans and all other life to flourish on this planet for generations to come. This session ends with an invitation to both reflect upon and explore whether you are ready to take action for your flourishing futures!
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Regenerative Event Management | Delivered BY | |||||||
This course is a Masterclass for event professionals who want to rethink, reimagine, and redefine how their events are produced, how their services are designed and how their businesses are run. Together we will explore, share and learn how to build an events business that has a smaller environmental footprint and greater societal handprint regenerating communities, nature and the local economies of Canada. We will review key concepts of sustainability, and go beyond to explore regenerative development principles, and how these can help you make your organisation thrive and flourish. As a result you will be able to develop a basic regenerative events strategy for your business or organisation. This course is for people who work in organisations that organiser event or offer key services to the events industry.
Target audience All levels of the event industry and supply chain including:
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The Pathway to Regenerative Trails Tourism | Delivered BY | |||||||
Proactive management of visitor impacts, and development of effective visitor use management plans. A series of 3 virtual workshops This interactive course on VUM will explain the impacts associated with visitors on natural spaces and equip participants with systematic approaches and practical skills that can be immediately applied to facilitate the proactive management of adverse visitor impacts and development of effective visitor use management Plans.
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Strong Farm & Rural Shores - Rural Community Strategy | Delivered BY | |||||||
The Strong Farm and Rural Shores Destinations programs aim to develop new avenues for the economic growth of rural communities through the sustainable tourism system developed by EXA Group. The summit presentation shows the Startup's programs in detail and provides examples of solutions that can add value in all regions of the country. Strong Farm and Rural Shores presents solutions for food security, solutions to the challenges of immigration programs for rural and northern areas, solutions for the economy of rural communities and the added value of tourism to agriculture. Topics related to Agenda 2030, the Glasgow Declaration, the Rural 3.0 Framework and the Great Reset (UN, UNWTO, OECD, WEF) will be presented.
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