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TRAVEL & TOURISM ELECTION TOOLKIT

Welcome to TIAC's Election Toolkit. Here we have gathered stats, facts and tools to help you, help us make travel & tourism a priority in this year's election!

#VOTETOURISM #Elxn42

ELECTION TOOLKIT CONTENTS

hotel_investment_deck-10.png The Issues
Engage with Political Party Candidates
What do the Political Parties Have to Say About Travel & Tourism?
Regional Travel & Tourism Perspectives

The Travel & Tourism Industry

In Canada travel & tourism is a growing industry:

  • $88.5 billion industry, of which $17.2 billion is export revenue
  • 16.4 million visitors per year
  • Employs 628,000 Canadians, plus we're the largest employer of Canadian youth
  • 170,000 businesses
  • $9.6 billion in federal government revenues

But the competition is fierce:

  • Travel and tourism is a fiercely competitive global industry where quality of experience, ease of access and price point determine advantage
  • Over the past decade Canada has lost market share attracting nearly 4 million fewer visitors annually and fallen 8 spots in world rankings to #16
  • This share can be gained through government and industry partnership to improve marketing, access and product

TIAC's Goal

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