The 2014 Canadian Tourism Awards

presented by The Toronto Star and Visa Canada


2014 Categories

This year, the Canadian Tourism Awards will be presented in 12 categories. Click on a category or scroll down for a description of each award.

CategoryDescriptionJudging CriteriaPreview QuestionnaireStart Nomination

The Business of the Year Award

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The Small or Medium-sized Business of the Year Award

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The Innovator of the Year Award

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The Event of the Year Award

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The Marketing Campaign of the Year Award

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The Social Media Initiative of the Year Award

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The Sustainable Tourism Award

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The Tourism Employee of the Year Award

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The National Cultural Tourism Award

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The Community Service Award

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The Traveller Experience of the Year Award

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The Tourism Employer of the Year Award, presented by Oxford Properties

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Category Descriptions

The Business of the Year Award

The Air Canada Business of the Year Award will be presented to a tourism business that exemplifies industry best practices in all aspects of its operations, and is thus an example of all-round business excellence in the tourism industry.

The judging criteria in this category are:

  1. Overall strength & long-term viability of the business/business model/strategy (20%)
  2. Commitment to visitor/participant/spectator satisfaction (20%)
  3. Commitment to growth, innovation and product development (20%)
  4. Contribution to or enhancement of the tourism industry (20%)
  5. Commitment to human resources development (20%)

The Small or Medium-sized Business of the Year Award

The Small or Medium-sized Business of the Year Award will be presented to a tourism business (with fewer than 20 employees) that exemplifies industry best practices in all aspects of its operations, and is thus an example of all-round business excellence in the tourism industry.

The judging criteria in this category are:

  1. Overall strength & long-term viability of the business/business model/strategy (20%)
  2. Commitment to visitor/participant/spectator satisfaction (20%)
  3. Commitment to growth, innovation and product development (20%)
  4. Contribution to or enhancement of the tourism industry (20%)
  5. Commitment to human resources development (20%)

The Innovator of the Year Award

The Innovator of the Year Award will be presented to the tourism business or organization that develops the most innovative new tourism product, service or process, or the most innovative new approach to an existing tourism product, service or process that positively impacts the tourism business or the tourism industry as a whole.

The judging criteria in this category are:

  1. Creativity/originality/uniqueness of the innovation (20%)
  2. Complements or enhances the range of tourism products (20%)
  3. Positively impacts visitor/participant/spectator satisfaction (20%)
  4. Exemplifies or stimulates the development of a broader growth, innovation and product development strategy (20%)
  5. Promotes long-term growth in the tourism industry (20%)

The Event of the Year Award

The Metro Toronto Convention Centre Event of the Year Award will be presented to an event or festival that exemplifies industry best practices in all aspects of its operations, and thus serves as an example of excellence to other events and festivals and the greater tourism industry.

The nominee should be an event/festival that attracts visitors, participants and/or spectators, and may be (but is not limited to being) an event/festival of the following types: cultural, historical, musical, arts, sporting, culinary, literary, general interest, amusement, or other.

The judging criteria in this category are:

  1. Commitment to visitor/participant/spectator satisfaction (20%)
  2. Commitment to growth, innovation and product development (20%)
  3. Stimulates economic activity during the event/festival (20%)
  4. Promotes tourism and economic activity year-round in the host community (20%)
  5. Social/cultural impact on Canada or the host community (20%)

The Marketing Campaign of the Year Award

The Fairmont Hotels & Resorts Marketing Campaign of the Year Award will be presented to the organization that has devised and implemented the year's most outstanding tourism marketing campaign or initiative.

Nominations may be presented in this category for audio, video, or print campaigns, or any combination thereof (i.e. a multi-media campaign).

The judging criteria in this category are:

  1. Efficacy & viability of the campaign strategy (20%)
  2. Innovativeness/uniqueness of creative materials (20%)
  3. Demonstrably attracts or enhances awareness (20%)
  4. Converts awareness into visitor traffic (conversion) (20%)
  5. Contributes to or enhances the local, provincial and/or national tourism industry (20%)

The Social Media Initiative of the Year Award

The Social Media Initiative of the Year Award, presented by WestJet will be presented to the tourism business or organization that has devised and implemented the year's most outstanding social media marketing campaign or initiative.

The judging criteria in this category are:

  1. Efficacy & viability of the campaign strategy (20%)
  2. Demonstrably attracts or enhances awareness (20%)
  3. Engagement/Interactivity with the target audience (20%)
  4. Converts awareness into visitor traffic (conversion) (20%)
  5. Contributes to or enhances the local, provincial and/or national tourism industry (20%)

The Sustainable Tourism Award

The Sustainable Tourism Award, presented by Transat AT will be presented to an organization that has made an outstanding contribution to the practice and promotion of sustainable tourism in Canada.

The judging criteria in this category are:

  1. Protects and preserves natural and cultural heritage resources (20%)
  2. Fosters appreciation and enjoyment of natural and cultural heritage resources (20%)
  3. Raises awareness among visitors and influences them to enjoy resources sustainably (20%)
  4. Mitigates negative impacts of tourism on the natural and cultural environment (20%)
  5. Respects, involves and engages other stakeholders and host communities (20%)

The Tourism Employee of the Year Award

The Employee of the Year Award, presented by InterContinental Hotels Group will be presented to the front-line employee whose professionalism, dedication, attitude, and quality of service best exemplify excellence in the tourism industry.

Owner/operators and senior management personnel are generally not eligible for this award.

The judging criteria in this category are:

  1. Attitude and dedication (20%)
  2. Leadership, cooperation and teamwork (20%)
  3. Maintains exemplary work standards (20%)
  4. Goes above and beyond to improve his/her organization (20%)
  5. Commitment to visitor/participant/spectator satisfaction (20%)

The National Cultural Tourism Award

The National Cultural Tourism Award will recognize a cultural organization that has demonstrated a commitment to the development and promotion of authentic, innovative and enriched cultural tourism visitor experiences, or a tourism organization that has demonstrated a commitment to culture as a key aspect of encouraging and promoting tourism growth in their region.

Note: "Cultural" and "cultural tourism" refer to the organizations and/or activities within the Canadian sub-sectors of the arts, culture and/or heritage.

The judging criteria in this category are:

  1. Commitment to visitor/participant/spectator satisfaction and product development (20%)
  2. Promotion and advancement of culture in the community (20%)
  3. Stimulation of tourism and economic activity in the host community (20%)
  4. Social/cultural impact or legacy in the community (20%)
  5. Commitment to cultural sustainability (20%)

The Community Service Award

The Community Service Award, presented by Via Rail Canada will be presented to the tourism business or organization that makes the year's most outstanding contribution to develop, build and enhance social conditions in their community.

The judging criteria in this category are:

  1. Management, leadership and organizational commitment to community service (20%)
  2. Engagement of staff in community initiatives (20%)
  3. Integration of community service as part of a successful business strategy (20%)
  4. Engagement and participation in community programs, activities or services (20%)
  5. Partnership with the public sector and non-governmental organizations (20%)

The Traveller Experience Award

The Traveller Experience Award will be presented to the tourism business or organization creates the year's most exceptional tourism product, service or experience centered on the fundamental principles of hospitality and customer service.

The judging criteria in this category are:

  1. Management, Leadership and Organizational Commitment to the Visitor Experience (20%)
  2. Research, Information and Analysis (20%)
  3. Employee Customer Service Development (20%)
  4. Problem Solving and Responsiveness (20%)
  5. Product Development (20%)

The Tourism Employer of the Year Award

The Tourism Employer of the Year Award, presented by Oxford Properties will be presented to the tourism business or workplace that shows the most outstanding all-round commitment to human resources management and development.

The judging criteria in this category are:

  1. Quality of the workplace and work atmosphere;
  2. Leadership in recruitment, performance management and career advancement;
  3. Excellence in skills training and workforce development;
  4. Leadership in compensation and benefits;
  5. Community involvement and support of tourism education

Questions?

For more information, please contact Leanne Czerwinski at 613-238-9400 or 

 

 


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