TIAC APPEARS AT FEDERAL/PROVINCIAL/TERRITORIAL TOURISM MINISTERS’ MEETING
TIAC President and CEO Randy Williams addressed a meeting of the federal, provincial and territorial tourism ministers in Toronto on September 10, 2009.
In its presentation, TIAC discussed some of the issues facing Canada’s tourism sector, and suggested possible ways in which government and the industry can collaborate to address these issues.
Among the issues discussed, TIAC stated the need for public/private partnership models for tourism marketing, Approved Destination Status from China, solutions for the thickening border, and the adoption of an industry-administered Visitor Rebate Program.
TIAC also emphasized to the ministers that federal and provincial governments are vital stakeholders in tourism given their role as owners and operators of important tourism products like parks, events, museums and historical areas, and that the public and private sectors need to collaborate and nurture this symbiotic relationship if the tourism sector in Canada is to thrive.
For more information, please contact Chris Jones, TIAC Vice-President, Public Relations at cjones@tiac.travel or 613-238-7557. |
PARLIAMENT RECONVEVES IN OTTAWA AMID ELECTION SPECULATION: ELECTION COULD STALL MOMENTUM ON FEDERAL TOURISM ISSUES
While Parliament reconvenes after the summer break on Monday September 14th, Ottawa is rife with election rumours suggesting that Canadians may be going to the polls for the second time within the space of a year.
For TIAC and its members, another election may represent a regrettable turn of events. The last year has seen considerable progress and momentum on the tourism file, culminating last June in a meeting with the Prime Minister himself and the commitment to a National Tourism Strategy (NTS). These developments and the forthcoming meeting of Federal-Provincial-Territorial Ministers of Tourism (September 10th) have raised the profile of the tourism sector considerably in recent months. Meetings, consultations and planning that are presently taking place on an interdepartmental or “horizontal” basis within Ottawa would, naturally enough, grind to a halt should a writ be issued.
A decision-making vacuum normally ensues when an election is underway as civil servants temporarily put on hold files they had been working upon. Their instincts are to await new direction from their incoming political masters. Given the economic context in which we find ourselves and the substantial drops in visitation from some of our key in-bound markets, a further delay in work on the NTS would be unfortunate. TIAC will persevere however with research and analytical work that it is doing in consultation with Deloitte in relation to the aviation cost issue in Canada and plans, upon its completion, to share the findings of this new work with Cabinet Ministers, Members of Parliament, public servants and our own membership.
For more information, please contact Chris Jones, TIAC Vice-President, Public Relations at cjones@tiac.travel or 613-238-7557. |
CTC LAUNCHES LOCALS KNOW WINTER CAMPAIGN: FREE ONLINE LISTING OPPORTUNITIES AVAILABLE
Locals Know, a national, integrated advertising campaign (print, magazine, TV and online), was launched by the CTC and Canada’s tourism industry on June 1, 2009. The campaign has been made possible by special economic stimulus funding from the Government of Canada announced in the Federal budget in 2009. The CTC is investing $10 million per year in the next two fiscal years to support the tourism industry and stimulate Canada’s economy.
The program’s objectives are to: Persuade outbound travelers to explore Canada; Stimulate Canada’s economy by encouraging Canadians to travel within their own country and spend money in tourism-related experiences/attractions; and to create a sense of desire and urgency to “book now” by showcasing Canada’s extraordinary experiences.
For more information, click here to visit the LOCALS KNOW site.
LOCALS KNOW Winter Campaign Travel Offers – Free Online Listing Opportunity on LocalsKnow.ca / Secretd’ici.ca.
Partner participation details are now available. Deadline to submit any travel offer is September 18th. For more information, click here.
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STUDY ON CANADA'S TOURISM COMPETITIVENESS: FINDINGS TO BE PRESENTED AT CANADA'S TOURISM LEADERSHIP SUMMIT
According to the World Economic Forum, Canada has become one of the world’s most expensive travel destinations. The appreciating Canadian dollar and Canada’s high structural transportation costs are limiting Canada’s ability to remain competitive in the global tourism marketplace. On November 3rd at Canada’s Tourism Leadership Summit, in Saint John New Brunswick, Deloitte’s Ryan Brain will share some new primary research performed that considers how we can address these current realities and better compete for the international traveller’s dollar.
For more information, please contact Chris Jones, TIAC Vice-President, Public Relations at cjones@tiac.travel or 613-238-7557. |
TIAC FOUNDATION SEEKING DONATIONS FOR SUMMIT AUCTION
TIAC is seeking prize donations for a silent auction to be held in conjunction with Canada’s Tourism Leadership Summit. The auction raises money for the TIAC Foundation; a foundation aimed at assisting tourism students as well as providing support in times of catastrophic circumstances. Last year more than $6,000 was raised for the newly formed foundation.
Your contribution to the Silent Auction is greatly appreciated. Every donation, regardless of size or value is appreciated and will help ensure the success of the auction. It is our intention to commence the bidding on-line in advance of the Summit, ensuring that you or your organization receives even greater exposure as a contributor to this worthy cause.
Canada's Tourism Leadership Summit brings together over 400 top-level tourism industry decision-makers under one roof over three days. This unparalleled networking and educational opportunity will be held at the Saint John Trade and Convention Centre, November 2-4, 2009.
To contribute, please contact Jennifer Taylor, TIAC Events Manager at 902-698-0984 or jtaylor@tiac.travel.
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Airport infrastructure in Canada is self-funded, with airports investing more than $9.5 billion in infrastructure improvements since 1992. The largest part of these funds is generated through direct aeronautical charges to airline users and passenger airport improvement fees.
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